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The prolific advances in technology have changed the way we work and play. We are bombarded with an overflow of information on the internet, radio and television. The problem is that up to 70% of this overflow goes to waste. We are still creatures of habit that entails we are attracted by what we see. Driving down the highway, we see massive advertising signs that are in your face. In order for businesses to get their message out there, direct marketing using effective poster and banner advertising is still one...

Be a Part of It In a city the size of New York, people rarely have problems finding what they want or need. Whether it is food, sightseeing or business related, New York City is the place for it! Of course in a town this size, the level of competitiveness heightens immensely. Seeing that restaurants, hotels and other establishments are always pondering new ideas to allure patrons, marketing becomes key. New York City has an innately aggressive business environment, so countless companies will do anything within reason to stay...

See Success be Successful Most business owners venture into their expertise because of a drive to succeed. Never mind the fact that being your own boss empowers one with an independence you cannot envision anywhere else. However, owning a business does not necessarily guarantee you eminence. On the contrary, statistics show that only 10 to 20 percent of businesses actually succeed. Oftentimes, new businesses are misinformed about the requirements to be successful. Novelist Barry Eisler stated that “if you focus on the risks, they'll multiply in your mind...

Disposition Plus Competition  No matter where your geographical location is, one thing that does not change is the competitiveness of human beings Regardless if it is sports, boardgames or dancing, virtually every facet of society involves a sort of "mano-a-mano" disposition. Consequently, no where is this attitude more prevalent than in the field of business relations! That is because, in the corporate world competitiveness is not merely subjective, it is indubitably the difference between success and failure. Chances are, if you were to ask any corporate executive or...

To Ad or Not to Ad There is a notion that implies that sight is a better communicative tool than sound. Theoretically, auditory methods such as listening to an educational CD is actually a very effective learning technique (especially for the visually impaired). Conversely, people that observe items that spark their interest are more prone to make purchase decisions quicker. There is no question that we live in a visually inspired world. In fact, the best way to promote an idea or product is by advertising. Radio...

For New York City Businesses, there's no denying the importance of advertising. The big apple is home to a sea of competition and small businesses can use large print banners to catch the attention of potential clients. However, there are a lot of printing companies from which business owners can choose -- and several factors should be considered before making a decision.  Reputation This is the single greatest factor to consider before choosing a printing company. Companies that have been in business for more many years, are so successful, because...

As the printing business has changed, so have the demands and needs of the businesses that use these services. It seems like there's a printing company on nearly every corner in the New York City area, but there are factors to consider when trying to determine which of them is the best. The best companies will provide both digital and offset printing so it's important t know the difference between the two.  Digital Printing NYC Digital printing is the most common option in the in the business, and it's a more...

NYC Customer Poster Printing In a profitable business or one just trying to get their start-up to profitability, one thing is certain, the business won't continue to grow without adequate marketing exposure like business cards, marketing materials, poster printing, banners, etc.  Today, in this highly specialized world a partner is needed who knows how to take care of small to large business printing in the New York metropolitan area.  But trusting someone with a significant portion of their print/advertising/media budget can be difficult.   Here are three things that must happen in a business relationship...

Does your business need great looking booklets, newsletters or flyers to help advertise the products and services you offer? Maybe you need great looking wedding invitations for your daughters big day? Our digital printing service will work with you to create the perfect product to help increase sales or make your girl's big day the most memorable of her life. Digital printing allows you to take an electronic file and print onto paper or other forms of media. This method of printing is proving to be one of the...

Directional Printing Even though technology leads the way in generating new customers, one way of doing business has been very effective for about 500 years. Regardless where a company is established, owners need every advantage they can get to stay ahead of the competition. And in a town the size of New York City, this is a prerequisite! It is not secret that most businesses are fully engaged in the cyber world with regard to producing capital. But, there is a traditional method that still attracts clientele. To elaborate, even...